Most of our APIs use a query parameter called "phrase match". To demonstrate what this means, we'll use the keyword "keto diet" as an example.
When phrase match is set to true, the data will reflect activity for any search containing "keto diet", including searches with other words to the left and/or right, like "what is keto diet" or "keto diet recipes".
When phrase match is set to false, the data will reflect activity for any search that contains both "keto" AND "diet", but not necessarily in that order.